– @ TRO –
Development of space for Formula-e race in Buenos Aires Argentina, in order to showcase their new technologies, spread awareness for the use of cleaner energies, and to be at the front line of a clean futuristic car racing event.
Being a company with speed, technology and clean energy in their DNA, a partner as Formula-e couldn’t be a better one. To translate that into a concept, lines were created to dress up the stand over a white, clean background to ensure everything else stands out, with the exception of the roof which was kept with their traditional colour to be easily recognised from the distance. Also a simple app helps to deliver more specific information to the visitor which is activated by triggers around the stand.
Art Direction | Concept | Design | Artwork | UI
by Alex Hill – TRO –